Business Plan

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Sales to Achieve Income Goal

Project the total volume of sales transactions required to achieve your desired income for the year.

Desired Annual Income
$
Average Sale Price in Area
$

Your Side of Split with Broker: 75%

Avg Commission Per Side on Sale: 2.5%

Franchise fees (5% Royalty + 1% Marketing) are deducted from Gross Commission Income (GCI) prior to calculating the broker split.

Gross Commission Income: $66,667

Income From Each Side: $9375

Total Sales Closed to Meet Income: 5

Sales Volume Needed

$2,666,667

Lead to Closing Ratios Analysis

Check your Lead-to-Client-to-Closing conversion assumptions to fine tune your marketing plan and income goals. Use last 12 months data, or best available information for your market.

Number of Leads from All Sources Number of Leads Converted to Clients Total Sides Closed Last Year Average Sale Price in Area
$

Your Side of Split with Broker: 75%

Avg Commission Per Side on Sale: 2.5%

Lead Conversion Ratio: 10.00%

Closing Ratio of Clients: 20.00%

Income from the Sale

$37,500

Investment in Leads to Reach Income Goal

How much you should invest in marketing and lead generation depends on lead-to-close rate. Analyze your investment into lead generation and other marketing expenses to evaluate return-on-investment (ROI) and gross income.

Marketing & Advertising: 12% ($8,000)

Supplies: 9% ($6,000)

Franchisee Fees: 6% ($4,000)

Gas/ Auto: 3.50% ($2,667)

Legal: 1% ($667)

Cost Per Lead
$ Number of Leads from All Sources

Postage: 1% ($667)

MLS Fees Quarterly: 1% ($667)

Miscellaneous: 1% ($667)

Local Association of REALTORS^® annual dues: 1% ($667)

Marketing Expenses
$ Number of Leads Converted to Clients Total Sides Closed Last Year

Closed Sales to Meet Income: 5

New Clients in 12 Months: 27

New Leads in 12 Months: 267

New Leads per Week: 5

New Leads per Month: 22

Lead Generation Investment Required: $5,333

Total Marketing Expenses: $29,333

Return on Investment

170.46%

Investment in Leads to Reach Income Goal

Agent Business Blueprint: Your 12-Month Growth Plan
Agent Business Blueprint: Your 5-Year Growth Plan
Agent Business Blueprint: Your 10-Year Growth Plan
Core Values
Marketing and Lead Generation (list where you plan to get your leads from)
Personal Commitment
List your lead gen budget

Units and Goals (which you have)
Mission Statement
List your tech stack
List your financial goals for the year
List your Operational Initiative Goals for the year. Which includes learning goals too
Identify your strength, and weaknesses to work on
What is your one word for the new year

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